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Posted on 04 June 2018 by Mireille Harper



It’s easy to assume that what goes on in the news won’t shape our day-to-day lives. However, with big changes abound, all of our lives will be affected, both positively and negatively, now and in the future. Here’s what you should be aware of:

1. GDPR

If you haven’t heard of GDPR, now’s the time to find out! GDPR legislation recently came into force recently, in order to keep marketers honest about customers’ personal data is used and stored. If you work for a creative agency, you’ll know how important customer data and data insight is.

2. Brexit

Many creative companies that work with computer graphics, visual effects, animation and other virtual-based companies rely on EU workers in different departments, from riggers to animators. The success and growth of the creative industry, which employs 2 million people, may face challenges of access to the best talent, freelancers, tours and events once Brexit comes into effect. Who knows where the future lies for creative agencies once Britain leaves the EU?

3. Artificial Intelligence & Machine Learning

It’s easy to assume AI and Machine Learning won’t affect the creative industries – they’re people-focussed, right? Wrong. AI is being used in a range of creative agencies from PR and journalism now, taking away the ‘mundane’ jobs, such as media monitoring and data-pulling. For some, it means more time to spend on other tasks, but these small tasks are often fulfilled by interns or those on work experience, so these small changes could have lasting effects on employment!

4. Climate Change

We all know climate change is affecting the world. The UK is focussing on replacing fossil fuels with cleaner and smarter forms of energy, but things are already changing. Our summers are getting hotter and rates of flooding and drought are rising, and the plastic pollution problem has now caused irreparable damage to marine life. Creative companies are slowly being forced to look at how they use energy and how they can limit their use and prompted to recycle and reuse where possible!

5. Austerity

With mounting costs and government cuts made to the arts and culture sector, creative companies are feeling the brunt of austerity. Many former libraries, leisure centres and museums have been shut down and sold off to private companies in order for local governments to turn their assets into profit. With cuts to the welfare state, it is proving harder for all to enjoy arts and culture freely and locally. For creative companies, this makes the problem of funding even more apparent. Here’s to hoping the creative industry can thrive regardless!


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